JABB, what is that?

There are thousand brands in the market, but only a few that really stand out among the crowd. One thing for sure, to be stand out in the market, a brand has to have soul in it.

The brand without soul – how luxurious the look and how big the bark is – will difficult to grasp the market, because that kind of brand usually performs like “a credit card salesman” or “a custom officer”, which is so dull. That kind of brand, in the Suriscomm terminology called JABB (Just Another Boring Brand). If the brand perceived JABB by the consumers, how can it beloved among the consumers?

We at Suriscomm, dedicate ourselves to make your brand soulful by enriching your brand with personality, character and the things that make it “sexy”. Only a brand with soul will project its values to the consumers. If you don’t believe it, you better ask James Brown dech.

A story of “Contreng”

A Story of “loyalist”

A story of “Atlantis” impact

A story of “Pak Camat”

A story of “Blocking Time”

Suriswanto, founder of Suriscomm

More about Suriswanto

In Suriscomm terminology, JABB is … Just Another Boring Brand.

This is Suriscomm corporate ad published in Adoi Magazine in 2006. This ad shows how President Soekarno of Indonesia and Prime Minister Jawaharlal Nehru of India are the two leaders who stand out throughout the world.